DESIGN. STRATEGY. LEADERSHIP

Email: oguzhavin@gmail.com

EXPERTISE

Shipping designs at scale, developing effective design strategies, change management, designing for mobile-first experiences, design systems, AI, Machine Learning, and emerging technologies, building and mentoring high-performance design teams, cross-functional collaboration & stakeholder management. 

RECENT PROFESSIONAL EXPERIENCE

Senior Team Manager, UX Design

Charles Schwab, 2020 – present

  • Built and managed teams of product designers; established processes, provided design direction and led the execution of large-scale redesigns of interconnected digital FinTech experiences.

  • Crafted data-driven UX strategies, concepts, and roadmaps based on the extensive product discovery and meticulous attention to details that locked-in on user needs and tightly aligned with business priorities.

  • Led the designs of native apps, responsive web sites, CMS, services, and intelligent assistants to drive user acquisition, engagement, retention and advocacy.

  • Ensured the consistent customer experience and unified design vision by building design systems and driving their adoption within the org.

  • Applied design thinking methods to deliver results and stakeholder alignment across multiple teams – Product Management, Brand, Engineering, Business Strategy, and Marketing.

Product Design Manager

Macys.com, 2017 – 2020

  • Directed mobile UX vision, design system, strategy, patterns library and component style guides for native iOS and Android apps and mobile web; identified main user goals and KPIs.

  • Built and grew a team of 5 product designers, provided design direction and pushed the quality of the design work from the initial discovery though the final delivery.

  • Partnered with product, analytics, brand and engineering leads on planning and roadmap activities.

  • Defined design process for the team, ran design sprints, reduced project time to market by 50%.

  • Leadership and growth of Marketing 

Principal Mobile UX Designer 

Macys.com / Bloomingdales.com, SF, 2013- 2017

  • Directed mobile UX vision, design system, strategy, patterns library and component style guides for native iOS and Android apps and mobile web; identified main user goals and KPIs.

  • Performed longitudinal assessment of competition, researched best e-commerce features and practices, developed devices strategy. 

  • Coordinated efforts of 20+ UX designers and researchers to ensure omni-channel consistency and high design quality. Achieved mobile customer satisfaction increase of 5 NPSpoints.

  • Developed personas, storyboards, wireframes, conceptual diagrams, interaction models, user flows, visual mockups and click-through prototypes. Achieved 1.8 app star rating increase for iOS and 2.6 forAndroid.

  • Championed A/B test driven methodology and innovative user experience definition through experimentation. Developed lean hypotheses to validate the assumptions and projected numbers.

Senior User Experience Design Consultant

Blue Shield of California, San Francisco, Ca 01/2012 –03/2013

Genentech, South San Francisco, Ca 07/2011 – 12/2011

  • Worked on designs for various external facing web portals and mobile apps that serve 11 millions of patients, physicians and providers.

  • Defined and validated user experience through iterative design. Developed usability testing goals, objectives, scenarios and prototypes, quantitative and qualitative data measures. Prepared and facilitated testsessions.

  • Translated the results of usability tests into actionable suggestions for improving/enhancing user experiences; worked with Product Management, Development and QA teams to identify, document, prioritize and resolve design-related issues in agile SCRUMenvironment.

  • Created UX strategy and guidelines, developed templates for UX deliverables, wrote proposals for usability engagements per each project in different phases of design.

UX Team Lead

PDR Network, LLC, San Francisco, Ca 2009 – 2011

  • Designed variety of consumer facing web-based enterprise applications in pharmaceutical regulatory and compliance space as well as internal CRM, CMS and WFM tools and mobile platform products.

  • Oversaw the design initiative and design implementation for a brand new product line comprised of 11 separate projects.

Senior Information Architect

Medem Inc., San Francisco, Ca 2007 – 2009

  • Researched, created conceptual design, interaction design, prototypes and usability tests for a new product in the healthcare IT industry. The user base reached 300K from zero within 2 years exceeding business growth projections by 20%.

  • Design new product comprised of the main consumer facing web site, CRM, CMS and workflow supporting systems. 

EDUCATION

Kiev State University, Kiev Ukraine:  Majored in Foreign Linguistics.

Nielsen Norman Group, San Francisco, Ca:

2012: Integrating UX & Agile, training course

2007: Fundamental Guidelines of Web Usability, training course

2007: Application usability, training course

2006: Interaction Design, training boot camp