I lead with empathy and enthusiasm
I oversee diverse interdisciplinary teams, fostering relationships with both designers and stakeholders to establish design practices that people want to work and be a part of.
Designer at heart, I apply Design Thinking concept to people management, as well. I work closely with my team to understand their drivers, motivations and pain points. Together we craft the solution that enables them to realize their full potential as individual designers and as a team. We iterate until we reach the results.
My goals as a manager:
Drive innovation and out-of-the box approach
Define UX KPIs
Take ownership
Engage with team daily
Have fun designing together
Stay sharp as a designer, maintain your craft
Elevating the craft of design
Uncovering big ideas gets me super excited. I love bringing together cross-disciplinary teams to collaboratively solve problems, and have extensive experience planning and and facilitating workshops. Through years in UX Design, I was fortunate enough to build expertise in all areas of the discipline, working also as a full-time researcher, business analyst and an information architect.
My objectives as a design strategist:
Emphasize research, get to know the user
Build detailed personas
Implement design systems and patterns
Drive simplicity, bank on convenience, instill trust
Iterative continuous design delivery
Prototype, test and watch those KPIs…
Paving the way
I am passionate about the importance of a good design and the role of designers within organizations.
Advocating for design system adoption, evangelizing design thinking and speaking about it at CX conferences is my way of giving back to the design community.
My approach as UX design lead:
Validate designs against business KPIs
Design Systems are efficient for standardization of experiences and driving teams’ efficiency
Deliver business impact with each realease
Uncover issues by studying the data
Find ways to collaborate effectively
